Marketing

<img width="768" height="512" src="https://img.ai4business.it/wp-content/uploads/2026/01/16103044/image-13-768x512.jpg" class="card-responsive-img fit-img" alt="valutazione agenti AI" decoding="async" fetchpriority="high" srcset="https://img.ai4business.it/wp-content/uploads/2026/01/16103044/image-13-768x512.jpg 768w, https://img.ai4business.it/wp-content/uploads/2026/01/16103044/image-13-1080x720.jpg 1080w, https://img.ai4business.it/wp-content/uploads/2026/01/16103044/image-13-132x88.jpg 132w, https://img.ai4business.it/wp-content/uploads/2026/01/16103044/image-13-1024x683.jpg 1024w, https://img.ai4business.it/wp-content/uploads/2026/01/16103044/image-13-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2026/01/16103044/image-13.jpg 1536w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

AI 2026
Agenti e workflow: dall’AI conversazionale all’AI operativa
16 Gen 2026
di Fabio Lalli
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<img width="768" height="419" src="https://img.ai4business.it/wp-content/uploads/2026/01/16095336/word-image-51196-1-768x419.jpeg" class="card-responsive-img fit-img" alt="AI marketing" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2026/01/16095336/word-image-51196-1-768x419.jpeg 768w, https://img.ai4business.it/wp-content/uploads/2026/01/16095336/word-image-51196-1-1280x698.jpeg 1280w, https://img.ai4business.it/wp-content/uploads/2026/01/16095336/word-image-51196-1-1920x1048.jpeg 1920w, https://img.ai4business.it/wp-content/uploads/2026/01/16095336/word-image-51196-1-1536x838.jpeg 1536w, https://img.ai4business.it/wp-content/uploads/2026/01/16095336/word-image-51196-1-2048x1117.jpeg 2048w, https://img.ai4business.it/wp-content/uploads/2026/01/16095336/word-image-51196-1-156x85.jpeg 156w, https://img.ai4business.it/wp-content/uploads/2026/01/16095336/word-image-51196-1-1024x559.jpeg 1024w, https://img.ai4business.it/wp-content/uploads/2026/01/16095336/word-image-51196-1-lq.jpeg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

report capgemini
Marketing e AI agentica: aspettative alte, risultati ancora limitati secondo i CMO
16 Gen 2026
di Roberto Cosentino
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<img width="768" height="432" src="https://img.ai4business.it/wp-content/uploads/2024/08/10122225/shutterstock_1936499776-INDUSTRIA-768x432.jpg" class="card-responsive-img fit-img" alt="AI industria" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2024/08/10122225/shutterstock_1936499776-INDUSTRIA-768x432.jpg 768w, https://img.ai4business.it/wp-content/uploads/2024/08/10122225/shutterstock_1936499776-INDUSTRIA-156x88.jpg 156w, https://img.ai4business.it/wp-content/uploads/2024/08/10122225/shutterstock_1936499776-INDUSTRIA-640x360.jpg 640w, https://img.ai4business.it/wp-content/uploads/2024/08/10122225/shutterstock_1936499776-INDUSTRIA-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2024/08/10122225/shutterstock_1936499776-INDUSTRIA.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

analisi
AI in industria: opportunità, sicurezza e governance della fiducia
15 Gen 2026
di Enrico Zio
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<img width="768" height="1152" src="https://img.ai4business.it/wp-content/uploads/2026/01/13125036/image-10-5-768x1152.jpg" class="card-responsive-img fit-img" alt="intelligenza artificiale 2026" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2026/01/13125036/image-10-5-768x1152.jpg 768w, https://img.ai4business.it/wp-content/uploads/2026/01/13125036/image-10-5-480x720.jpg 480w, https://img.ai4business.it/wp-content/uploads/2026/01/13125036/image-10-5-720x1080.jpg 720w, https://img.ai4business.it/wp-content/uploads/2026/01/13125036/image-10-5-59x88.jpg 59w, https://img.ai4business.it/wp-content/uploads/2026/01/13125036/image-10-5-512x768.jpg 512w, https://img.ai4business.it/wp-content/uploads/2026/01/13125036/image-10-5-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2026/01/13125036/image-10-5.jpg 1024w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

AI 2026
AI 2026: l'anno dell'adozione sistemica e delle scelte irreversibili nelle aziende
13 Gen 2026
di Fabio Lalli
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<img width="768" height="291" src="https://img.ai4business.it/wp-content/uploads/2026/01/08182006/image-4-11-768x291.jpg" class="card-responsive-img fit-img" alt="Creatività aumentata, come le AI generative trasformano il marketing e il design" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2026/01/08182006/image-4-11-768x291.jpg 768w, https://img.ai4business.it/wp-content/uploads/2026/01/08182006/image-4-11-1280x484.jpg 1280w, https://img.ai4business.it/wp-content/uploads/2026/01/08182006/image-4-11-1536x581.jpg 1536w, https://img.ai4business.it/wp-content/uploads/2026/01/08182006/image-4-11-156x59.jpg 156w, https://img.ai4business.it/wp-content/uploads/2026/01/08182006/image-4-11-1024x387.jpg 1024w, https://img.ai4business.it/wp-content/uploads/2026/01/08182006/image-4-11-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2026/01/08182006/image-4-11.jpg 1834w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

approfondimento
Creatività aumentata, come le AI generative trasformano il marketing e il design
08 Gen 2026
di Giuditta Mosca
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<img width="768" height="512" src="https://img.ai4business.it/wp-content/uploads/2018/09/14051343/Depositphotos_49360603_l-2015-768x512.jpg" class="card-responsive-img fit-img" alt="SAP Business Data Cloud AI" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2018/09/14051343/Depositphotos_49360603_l-2015-768x512.jpg 768w, https://img.ai4business.it/wp-content/uploads/2018/09/14051343/Depositphotos_49360603_l-2015-1080x720.jpg 1080w, https://img.ai4business.it/wp-content/uploads/2018/09/14051343/Depositphotos_49360603_l-2015-1620x1080.jpg 1620w, https://img.ai4business.it/wp-content/uploads/2018/09/14051343/Depositphotos_49360603_l-2015-1536x1024.jpg 1536w, https://img.ai4business.it/wp-content/uploads/2018/09/14051343/Depositphotos_49360603_l-2015-132x88.jpg 132w, https://img.ai4business.it/wp-content/uploads/2018/09/14051343/Depositphotos_49360603_l-2015-1024x682.jpg 1024w, https://img.ai4business.it/wp-content/uploads/2018/09/14051343/Depositphotos_49360603_l-2015-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2018/09/14051343/Depositphotos_49360603_l-2015-300x200.jpg 300w, https://img.ai4business.it/wp-content/uploads/2018/09/14051343/Depositphotos_49360603_l-2015.jpg 2000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

vendor point of view
SAP Business Data Cloud: dati & AI per guidare e far crescere il business delle aziende
08 Gen 2026
di Massimo Mattone
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<img width="768" height="432" src="https://img.ai4business.it/wp-content/uploads/2026/01/02165842/image-2-768x432.png" class="card-responsive-img fit-img" alt="Meta Manus" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2026/01/02165842/image-2-768x432.png 768w, https://img.ai4business.it/wp-content/uploads/2026/01/02165842/image-2-1280x720.png 1280w, https://img.ai4business.it/wp-content/uploads/2026/01/02165842/image-2-156x88.png 156w, https://img.ai4business.it/wp-content/uploads/2026/01/02165842/image-2-1536x864.png 1536w, https://img.ai4business.it/wp-content/uploads/2026/01/02165842/image-2-640x360.png 640w, https://img.ai4business.it/wp-content/uploads/2026/01/02165842/image-2-1024x576.png 1024w, https://img.ai4business.it/wp-content/uploads/2026/01/02165842/image-2-lq.png 30w, https://img.ai4business.it/wp-content/uploads/2026/01/02165842/image-2.png 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

scenari
Perché Meta ha acquisito Manus: un passo verso gli agenti AI autonomi
02 Gen 2026
di Pierluigi Sandonnini
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<img width="768" height="412" src="https://img.ai4business.it/wp-content/uploads/2025/07/09120708/shutterstock_2565584379-agenti-768x412.jpg" class="card-responsive-img fit-img" alt="agenti AI" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2025/07/09120708/shutterstock_2565584379-agenti-768x412.jpg 768w, https://img.ai4business.it/wp-content/uploads/2025/07/09120708/shutterstock_2565584379-agenti-156x84.jpg 156w, https://img.ai4business.it/wp-content/uploads/2025/07/09120708/shutterstock_2565584379-agenti-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2025/07/09120708/shutterstock_2565584379-agenti.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ANALISI
Gli agenti AI stanno già ridisegnando interi dipartimenti aziendali
30 Dic 2025
di Antonio Pisante
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<img width="768" height="481" src="https://img.ai4business.it/wp-content/uploads/2025/12/19155435/immagine-che-contiene-architettura-cielo-aria-ap-768x481.jpeg" class="card-responsive-img fit-img" alt="De’ Longhi AI" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2025/12/19155435/immagine-che-contiene-architettura-cielo-aria-ap-768x481.jpeg 768w, https://img.ai4business.it/wp-content/uploads/2025/12/19155435/immagine-che-contiene-architettura-cielo-aria-ap-1150x720.jpeg 1150w, https://img.ai4business.it/wp-content/uploads/2025/12/19155435/immagine-che-contiene-architettura-cielo-aria-ap-141x88.jpeg 141w, https://img.ai4business.it/wp-content/uploads/2025/12/19155435/immagine-che-contiene-architettura-cielo-aria-ap-1024x641.jpeg 1024w, https://img.ai4business.it/wp-content/uploads/2025/12/19155435/immagine-che-contiene-architettura-cielo-aria-ap-lq.jpeg 30w, https://img.ai4business.it/wp-content/uploads/2025/12/19155435/immagine-che-contiene-architettura-cielo-aria-ap.jpeg 1473w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ai leader
Guma (Gruppo De’ Longhi): “Con AI e insourcing innoviamo puntando su ciò che porta valore misurabile”
19 Dic 2025
di Stefano Casini
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<img width="768" height="441" src="https://img.ai4business.it/wp-content/uploads/2025/12/15113809/image-32-768x441.png" class="card-responsive-img fit-img" alt="AI adozione Eurostat Istat Ocse" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2025/12/15113809/image-32-768x441.png 768w, https://img.ai4business.it/wp-content/uploads/2025/12/15113809/image-32-153x88.png 153w, https://img.ai4business.it/wp-content/uploads/2025/12/15113809/image-32-1024x589.png 1024w, https://img.ai4business.it/wp-content/uploads/2025/12/15113809/image-32-lq.png 30w, https://img.ai4business.it/wp-content/uploads/2025/12/15113809/image-32.png 1157w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

analisi
L'AI va più veloce della capacità delle imprese di governarla
15 Dic 2025
di Roberto Cosentino e  Pierluigi Sandonnini
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