Marketing

scenari
Aziende italiane in ritardo sull’AI generativa: i dati UE

23 Gen 2026
<img width="768" height="432" src="https://img.ai4business.it/wp-content/uploads/2025/11/21104321/Immagine-768x432.jpeg" class="card-responsive-img fit-img" alt="AI" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2025/11/21104321/Immagine-768x432.jpeg 768w, https://img.ai4business.it/wp-content/uploads/2025/11/21104321/Immagine-1280x720.jpeg 1280w, https://img.ai4business.it/wp-content/uploads/2025/11/21104321/Immagine-156x88.jpeg 156w, https://img.ai4business.it/wp-content/uploads/2025/11/21104321/Immagine-1536x864.jpeg 1536w, https://img.ai4business.it/wp-content/uploads/2025/11/21104321/Immagine-640x360.jpeg 640w, https://img.ai4business.it/wp-content/uploads/2025/11/21104321/Immagine-1024x576.jpeg 1024w, https://img.ai4business.it/wp-content/uploads/2025/11/21104321/Immagine-lq.jpeg 30w, https://img.ai4business.it/wp-content/uploads/2025/11/21104321/Immagine.jpeg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

scenari
L’Europa può ancora vincere l’altra corsa dell’AI: quella dell'adozione
23 Gen 2026
di Giovanni Clericò
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<img width="768" height="432" src="https://img.ai4business.it/wp-content/uploads/2026/01/22122813/immagine-che-contiene-gioco-per-pc-gioco-di-tipo-768x432.jpeg" class="card-responsive-img fit-img" alt="Intelligenza artificiale greenwashing" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2026/01/22122813/immagine-che-contiene-gioco-per-pc-gioco-di-tipo-768x432.jpeg 768w, https://img.ai4business.it/wp-content/uploads/2026/01/22122813/immagine-che-contiene-gioco-per-pc-gioco-di-tipo-156x88.jpeg 156w, https://img.ai4business.it/wp-content/uploads/2026/01/22122813/immagine-che-contiene-gioco-per-pc-gioco-di-tipo-640x360.jpeg 640w, https://img.ai4business.it/wp-content/uploads/2026/01/22122813/immagine-che-contiene-gioco-per-pc-gioco-di-tipo-lq.jpeg 30w, https://img.ai4business.it/wp-content/uploads/2026/01/22122813/immagine-che-contiene-gioco-per-pc-gioco-di-tipo.jpeg 987w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

analisi
Greenwashing, l’AI per smascherare i furbetti del finto ecologico
22 Gen 2026
di Stefano Casini
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<img width="768" height="512" src="https://img.ai4business.it/wp-content/uploads/2026/01/21101849/image-22-2-768x512.jpg" class="card-responsive-img fit-img" alt="OpenAI ServiceNow" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2026/01/21101849/image-22-2-768x512.jpg 768w, https://img.ai4business.it/wp-content/uploads/2026/01/21101849/image-22-2-1080x720.jpg 1080w, https://img.ai4business.it/wp-content/uploads/2026/01/21101849/image-22-2-132x88.jpg 132w, https://img.ai4business.it/wp-content/uploads/2026/01/21101849/image-22-2-1024x683.jpg 1024w, https://img.ai4business.it/wp-content/uploads/2026/01/21101849/image-22-2-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2026/01/21101849/image-22-2.jpg 1536w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

partnership
OpenAI e ServiceNow portano gli agenti AI nel software aziendale
21 Gen 2026
di Alessandra Castelli
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<img width="768" height="432" src="https://img.ai4business.it/wp-content/uploads/2026/01/20103723/word-image-51305-1-768x432.jpeg" class="card-responsive-img fit-img" alt="sintesi vocale gen AI" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2026/01/20103723/word-image-51305-1-768x432.jpeg 768w, https://img.ai4business.it/wp-content/uploads/2026/01/20103723/word-image-51305-1-1280x720.jpeg 1280w, https://img.ai4business.it/wp-content/uploads/2026/01/20103723/word-image-51305-1-156x88.jpeg 156w, https://img.ai4business.it/wp-content/uploads/2026/01/20103723/word-image-51305-1-640x360.jpeg 640w, https://img.ai4business.it/wp-content/uploads/2026/01/20103723/word-image-51305-1-1024x576.jpeg 1024w, https://img.ai4business.it/wp-content/uploads/2026/01/20103723/word-image-51305-1-lq.jpeg 30w, https://img.ai4business.it/wp-content/uploads/2026/01/20103723/word-image-51305-1.jpeg 1408w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

approfondimento
Sintesi vocale e GenAI: l’evoluzione della voce nell’era digitale
20 Gen 2026
di Gioele Fierro
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<img width="768" height="432" src="https://img.ai4business.it/wp-content/uploads/2026/01/20100929/immagine-che-contiene-viso-umano-persona-vestiti-768x432.jpg" class="card-responsive-img fit-img" alt="AI e giornalismo, un matrimonio controverso" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2026/01/20100929/immagine-che-contiene-viso-umano-persona-vestiti-768x432.jpg 768w, https://img.ai4business.it/wp-content/uploads/2026/01/20100929/immagine-che-contiene-viso-umano-persona-vestiti-1280x720.jpg 1280w, https://img.ai4business.it/wp-content/uploads/2026/01/20100929/immagine-che-contiene-viso-umano-persona-vestiti-156x88.jpg 156w, https://img.ai4business.it/wp-content/uploads/2026/01/20100929/immagine-che-contiene-viso-umano-persona-vestiti-640x360.jpg 640w, https://img.ai4business.it/wp-content/uploads/2026/01/20100929/immagine-che-contiene-viso-umano-persona-vestiti-1024x576.jpg 1024w, https://img.ai4business.it/wp-content/uploads/2026/01/20100929/immagine-che-contiene-viso-umano-persona-vestiti-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2026/01/20100929/immagine-che-contiene-viso-umano-persona-vestiti.jpg 1536w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Report reuters
AI e giornalismo, un matrimonio controverso
20 Gen 2026
di Stefano Casini
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<img width="768" height="751" src="https://img.ai4business.it/wp-content/uploads/2026/01/19105031/image-15-768x751.png" class="card-responsive-img fit-img" alt="robot umanoidi" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2026/01/19105031/image-15-768x751.png 768w, https://img.ai4business.it/wp-content/uploads/2026/01/19105031/image-15-736x720.png 736w, https://img.ai4business.it/wp-content/uploads/2026/01/19105031/image-15-1105x1080.png 1105w, https://img.ai4business.it/wp-content/uploads/2026/01/19105031/image-15-1536x1502.png 1536w, https://img.ai4business.it/wp-content/uploads/2026/01/19105031/image-15-90x88.png 90w, https://img.ai4business.it/wp-content/uploads/2026/01/19105031/image-15-786x768.png 786w, https://img.ai4business.it/wp-content/uploads/2026/01/19105031/image-15-lq.png 30w, https://img.ai4business.it/wp-content/uploads/2026/01/19105031/image-15.png 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

scenari
Robot umanoidi: perché la Cina corre e l’Occidente no
19 Gen 2026
di Alessandro Longo
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<img width="768" height="512" src="https://img.ai4business.it/wp-content/uploads/2026/01/16103044/image-13-768x512.jpg" class="card-responsive-img fit-img" alt="valutazione agenti AI" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2026/01/16103044/image-13-768x512.jpg 768w, https://img.ai4business.it/wp-content/uploads/2026/01/16103044/image-13-1080x720.jpg 1080w, https://img.ai4business.it/wp-content/uploads/2026/01/16103044/image-13-132x88.jpg 132w, https://img.ai4business.it/wp-content/uploads/2026/01/16103044/image-13-1024x683.jpg 1024w, https://img.ai4business.it/wp-content/uploads/2026/01/16103044/image-13-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2026/01/16103044/image-13.jpg 1536w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

AI 2026
Agenti e workflow: dall’AI conversazionale all’AI operativa
16 Gen 2026
di Fabio Lalli
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<img width="768" height="419" src="https://img.ai4business.it/wp-content/uploads/2026/01/16095336/word-image-51196-1-768x419.jpeg" class="card-responsive-img fit-img" alt="AI marketing" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2026/01/16095336/word-image-51196-1-768x419.jpeg 768w, https://img.ai4business.it/wp-content/uploads/2026/01/16095336/word-image-51196-1-1280x698.jpeg 1280w, https://img.ai4business.it/wp-content/uploads/2026/01/16095336/word-image-51196-1-1920x1048.jpeg 1920w, https://img.ai4business.it/wp-content/uploads/2026/01/16095336/word-image-51196-1-1536x838.jpeg 1536w, https://img.ai4business.it/wp-content/uploads/2026/01/16095336/word-image-51196-1-2048x1117.jpeg 2048w, https://img.ai4business.it/wp-content/uploads/2026/01/16095336/word-image-51196-1-156x85.jpeg 156w, https://img.ai4business.it/wp-content/uploads/2026/01/16095336/word-image-51196-1-1024x559.jpeg 1024w, https://img.ai4business.it/wp-content/uploads/2026/01/16095336/word-image-51196-1-lq.jpeg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

report capgemini
Marketing e AI agentica: aspettative alte, risultati ancora limitati secondo i CMO
16 Gen 2026
di Roberto Cosentino
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