Marketing

<img width="768" height="548" src="https://img.ai4business.it/wp-content/uploads/2025/07/18133505/image-50-1-768x548.jpg" class="card-responsive-img fit-img" alt="Anitec-Assinform" decoding="async" fetchpriority="high" srcset="https://img.ai4business.it/wp-content/uploads/2025/07/18133505/image-50-1-768x548.jpg 768w, https://img.ai4business.it/wp-content/uploads/2025/07/18133505/image-50-1-1009x720.jpg 1009w, https://img.ai4business.it/wp-content/uploads/2025/07/18133505/image-50-1-123x88.jpg 123w, https://img.ai4business.it/wp-content/uploads/2025/07/18133505/image-50-1-1024x731.jpg 1024w, https://img.ai4business.it/wp-content/uploads/2025/07/18133505/image-50-1-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2025/07/18133505/image-50-1.jpg 1195w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

STUDIO ANITEC-ASSINFORM
Agenti AI: perché sono un’opportunità per rafforzare competitività ed efficienza del sistema produttivo italiano
18 Lug 2025
di Pierluigi Sandonnini
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<img width="768" height="432" src="https://img.ai4business.it/wp-content/uploads/2025/07/17103110/marketing-technology-768x432.jpg" class="card-responsive-img fit-img" alt="marketing technology" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2025/07/17103110/marketing-technology-768x432.jpg 768w, https://img.ai4business.it/wp-content/uploads/2025/07/17103110/marketing-technology-156x88.jpg 156w, https://img.ai4business.it/wp-content/uploads/2025/07/17103110/marketing-technology-640x360.jpg 640w, https://img.ai4business.it/wp-content/uploads/2025/07/17103110/marketing-technology-1024x576.jpg 1024w, https://img.ai4business.it/wp-content/uploads/2025/07/17103110/marketing-technology-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2025/07/17103110/marketing-technology.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Strategie
Marketing Technology, come adottarle per aumentare produttività ed efficacia nell’ingaggio del cliente
17 Lug 2025
di Pierluigi Sandonnini
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<img width="574" height="323" src="https://img.ai4business.it/wp-content/uploads/2019/10/14134634/Big-Data-AI-IOT-nel-settore-assicurativo-e1678359442339.jpg" class="card-responsive-img fit-img" alt="Intelligenza artificiale siti" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2019/10/14134634/Big-Data-AI-IOT-nel-settore-assicurativo-e1678359442339.jpg 574w, https://img.ai4business.it/wp-content/uploads/2019/10/14134634/Big-Data-AI-IOT-nel-settore-assicurativo-e1678359442339-156x88.jpg 156w, https://img.ai4business.it/wp-content/uploads/2019/10/14134634/Big-Data-AI-IOT-nel-settore-assicurativo-e1678359442339-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2019/10/14134634/Big-Data-AI-IOT-nel-settore-assicurativo-e1678359442339-300x169.jpg 300w" sizes="(max-width: 574px) 100vw, 574px" data-eio="l" />

Guida
I migliori siti di intelligenza artificiale utili per le aziende e i professionisti
14 Lug 2025
di Giovanni Garro
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<img width="768" height="497" src="https://img.ai4business.it/wp-content/uploads/2025/07/11104647/word-image-46185-1-768x497.jpg" class="card-responsive-img fit-img" alt="Alexa Plus" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2025/07/11104647/word-image-46185-1-768x497.jpg 768w, https://img.ai4business.it/wp-content/uploads/2025/07/11104647/word-image-46185-1-136x88.jpg 136w, https://img.ai4business.it/wp-content/uploads/2025/07/11104647/word-image-46185-1-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2025/07/11104647/word-image-46185-1.jpg 850w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

approfondimento
Alexa Plus: l'assistente Amazon che migliora la customer experience con l'AI
11 Lug 2025
di Gioele Fierro
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<img width="768" height="334" src="https://img.ai4business.it/wp-content/uploads/2022/05/15105254/sanit%C3%A0-768x334.jpg" class="card-responsive-img fit-img" alt="legge 132 sanità" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2022/05/15105254/sanit%C3%A0-768x334.jpg 768w, https://img.ai4business.it/wp-content/uploads/2022/05/15105254/sanit%C3%A0-156x68.jpg 156w, https://img.ai4business.it/wp-content/uploads/2022/05/15105254/sanit%C3%A0-1024x446.jpg 1024w, https://img.ai4business.it/wp-content/uploads/2022/05/15105254/sanit%C3%A0-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2022/05/15105254/sanit%C3%A0-300x131.jpg 300w, https://img.ai4business.it/wp-content/uploads/2022/05/15105254/sanit%C3%A0.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Osservatorio polimi
Life Science: l'AI priorità strategica per migliorare l'engagement dei professionisti sanitari
09 Lug 2025
di Redazione 
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<img width="768" height="439" src="https://img.ai4business.it/wp-content/uploads/2025/07/09120727/shutterstock_2605446745-agenti-768x439.jpg" class="card-responsive-img fit-img" alt="Agentic AI procurement" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2025/07/09120727/shutterstock_2605446745-agenti-768x439.jpg 768w, https://img.ai4business.it/wp-content/uploads/2025/07/09120727/shutterstock_2605446745-agenti-156x88.jpg 156w, https://img.ai4business.it/wp-content/uploads/2025/07/09120727/shutterstock_2605446745-agenti-154x88.jpg 154w, https://img.ai4business.it/wp-content/uploads/2025/07/09120727/shutterstock_2605446745-agenti-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2025/07/09120727/shutterstock_2605446745-agenti.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

approfondimento
Le migliori piattaforme per creare agenti AI
09 Lug 2025
di Giuditta Mosca
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<img width="768" height="548" src="https://img.ai4business.it/wp-content/uploads/2022/12/15202018/Ufficio-commercialista-768x548.jpg" class="card-responsive-img fit-img" alt="Sourcetable, Excel incontra l&#039;AI e diventa più veloce" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2022/12/15202018/Ufficio-commercialista-768x548.jpg 768w, https://img.ai4business.it/wp-content/uploads/2022/12/15202018/Ufficio-commercialista-1008x720.jpg 1008w, https://img.ai4business.it/wp-content/uploads/2022/12/15202018/Ufficio-commercialista-123x88.jpg 123w, https://img.ai4business.it/wp-content/uploads/2022/12/15202018/Ufficio-commercialista-1024x731.jpg 1024w, https://img.ai4business.it/wp-content/uploads/2022/12/15202018/Ufficio-commercialista-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2022/12/15202018/Ufficio-commercialista-300x214.jpg 300w, https://img.ai4business.it/wp-content/uploads/2022/12/15202018/Ufficio-commercialista.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

approfondimento
Sourcetable, Excel incontra l'AI e diventa più veloce
09 Lug 2025
di Roberto Cosentino
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<img width="768" height="432" src="https://img.ai4business.it/wp-content/uploads/2019/02/14074207/intelligenza-artificiale-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="AI marketing comunicazione" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2019/02/14074207/intelligenza-artificiale-marketing-768x432.jpg 768w, https://img.ai4business.it/wp-content/uploads/2019/02/14074207/intelligenza-artificiale-marketing-1280x720.jpg 1280w, https://img.ai4business.it/wp-content/uploads/2019/02/14074207/intelligenza-artificiale-marketing-156x88.jpg 156w, https://img.ai4business.it/wp-content/uploads/2019/02/14074207/intelligenza-artificiale-marketing-1536x864.jpg 1536w, https://img.ai4business.it/wp-content/uploads/2019/02/14074207/intelligenza-artificiale-marketing-640x360.jpg 640w, https://img.ai4business.it/wp-content/uploads/2019/02/14074207/intelligenza-artificiale-marketing-1024x576.jpg 1024w, https://img.ai4business.it/wp-content/uploads/2019/02/14074207/intelligenza-artificiale-marketing-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2019/02/14074207/intelligenza-artificiale-marketing-300x169.jpg 300w, https://img.ai4business.it/wp-content/uploads/2019/02/14074207/intelligenza-artificiale-marketing-678x381.jpg 678w, https://img.ai4business.it/wp-content/uploads/2019/02/14074207/intelligenza-artificiale-marketing.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

report toluna
AI e professionisti del marketing e della comunicazione: oltre il 50% degli operatori pronto a sperimentarla nelle ricerche di mercato
08 Lug 2025
di Redazione 
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<img width="768" height="432" src="https://img.ai4business.it/wp-content/uploads/2022/09/15160444/Aruba-Academy-768x432.jpg" class="card-responsive-img fit-img" alt="OpenAI data residency" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2022/09/15160444/Aruba-Academy-768x432.jpg 768w, https://img.ai4business.it/wp-content/uploads/2022/09/15160444/Aruba-Academy-1280x720.jpg 1280w, https://img.ai4business.it/wp-content/uploads/2022/09/15160444/Aruba-Academy-1920x1080.jpg 1920w, https://img.ai4business.it/wp-content/uploads/2022/09/15160444/Aruba-Academy-156x88.jpg 156w, https://img.ai4business.it/wp-content/uploads/2022/09/15160444/Aruba-Academy-1536x864.jpg 1536w, https://img.ai4business.it/wp-content/uploads/2022/09/15160444/Aruba-Academy-2048x1152.jpg 2048w, https://img.ai4business.it/wp-content/uploads/2022/09/15160444/Aruba-Academy-640x360.jpg 640w, https://img.ai4business.it/wp-content/uploads/2022/09/15160444/Aruba-Academy-1024x576.jpg 1024w, https://img.ai4business.it/wp-content/uploads/2022/09/15160444/Aruba-Academy-scaled-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2022/09/15160444/Aruba-Academy-300x169.jpg 300w, https://img.ai4business.it/wp-content/uploads/2022/09/15160444/Aruba-Academy-678x381.jpg 678w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

tecnologia
Comprendere l'infrastruttura dietro l'adozione dell'AI: perché è importante
07 Lug 2025
di Giovanni Clericò
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<img width="768" height="768" src="https://img.ai4business.it/wp-content/uploads/2025/06/30174102/shutterstock_2483032321-frigorifero-768x768.jpg" class="card-responsive-img fit-img" alt="Prodotti “AI-powered”" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2025/06/30174102/shutterstock_2483032321-frigorifero-768x768.jpg 768w, https://img.ai4business.it/wp-content/uploads/2025/06/30174102/shutterstock_2483032321-frigorifero-720x720.jpg 720w, https://img.ai4business.it/wp-content/uploads/2025/06/30174102/shutterstock_2483032321-frigorifero-1080x1080.jpg 1080w, https://img.ai4business.it/wp-content/uploads/2025/06/30174102/shutterstock_2483032321-frigorifero-88x88.jpg 88w, https://img.ai4business.it/wp-content/uploads/2025/06/30174102/shutterstock_2483032321-frigorifero-120x120.jpg 120w, https://img.ai4business.it/wp-content/uploads/2025/06/30174102/shutterstock_2483032321-frigorifero-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2025/06/30174102/shutterstock_2483032321-frigorifero.jpg 1536w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ANALISI
Prodotti “AI-powered”: i consumatori si fidano meno, effetto boomerang del marketing
30 Giu 2025
di Alessandra Castelli
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