customer journey

report sas

Come l’agentic AI ridisegna modelli, processi e priorità dei reparti marketing

28 Nov 2025

<img width="768" height="480" src="https://img.ai4business.it/wp-content/uploads/2025/08/07095936/word-image-46963-1-1-768x480.jpeg" class="card-responsive-img fit-img" alt="Anitec nuove aziende AI" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2025/08/07095936/word-image-46963-1-1-768x480.jpeg 768w, https://img.ai4business.it/wp-content/uploads/2025/08/07095936/word-image-46963-1-1-141x88.jpeg 141w, https://img.ai4business.it/wp-content/uploads/2025/08/07095936/word-image-46963-1-1-lq.jpeg 30w, https://img.ai4business.it/wp-content/uploads/2025/08/07095936/word-image-46963-1-1.jpeg 800w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

scenari
Nuove aziende AI entrano in Anitec-Assinform: ecco chi guida l'innovazione
07 Ago 2025
di Roberto Cosentino
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<img width="768" height="432" src="https://img.ai4business.it/wp-content/uploads/2025/07/17103110/marketing-technology-768x432.jpg" class="card-responsive-img fit-img" alt="marketing technology" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2025/07/17103110/marketing-technology-768x432.jpg 768w, https://img.ai4business.it/wp-content/uploads/2025/07/17103110/marketing-technology-156x88.jpg 156w, https://img.ai4business.it/wp-content/uploads/2025/07/17103110/marketing-technology-640x360.jpg 640w, https://img.ai4business.it/wp-content/uploads/2025/07/17103110/marketing-technology-1024x576.jpg 1024w, https://img.ai4business.it/wp-content/uploads/2025/07/17103110/marketing-technology-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2025/07/17103110/marketing-technology.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Strategie
Marketing Technology, come adottarle per aumentare produttività ed efficacia nell’ingaggio del cliente
17 Lug 2025
di Pierluigi Sandonnini
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<img width="768" height="287" src="https://img.ai4business.it/wp-content/uploads/2025/07/15100238/shutterstock_2627239011-assicurazioni-768x287.jpg" class="card-responsive-img fit-img" alt="assistenti AI" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2025/07/15100238/shutterstock_2627239011-assicurazioni-768x287.jpg 768w, https://img.ai4business.it/wp-content/uploads/2025/07/15100238/shutterstock_2627239011-assicurazioni-156x58.jpg 156w, https://img.ai4business.it/wp-content/uploads/2025/07/15100238/shutterstock_2627239011-assicurazioni-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2025/07/15100238/shutterstock_2627239011-assicurazioni.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

VENDOR POINT OF VIEW
Assistenti AI: come migliorano l’esperienza del cliente nelle assicurazioni
15 Lug 2025
di Veronica Balocco
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<img width="768" height="432" src="https://img.ai4business.it/wp-content/uploads/2025/05/23163626/GenAI-in-azienda-768x432.jpg" class="card-responsive-img fit-img" alt="intelligenza artificiale parità di genere" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2025/05/23163626/GenAI-in-azienda-768x432.jpg 768w, https://img.ai4business.it/wp-content/uploads/2025/05/23163626/GenAI-in-azienda-1280x720.jpg 1280w, https://img.ai4business.it/wp-content/uploads/2025/05/23163626/GenAI-in-azienda-156x88.jpg 156w, https://img.ai4business.it/wp-content/uploads/2025/05/23163626/GenAI-in-azienda-1536x864.jpg 1536w, https://img.ai4business.it/wp-content/uploads/2025/05/23163626/GenAI-in-azienda-640x360.jpg 640w, https://img.ai4business.it/wp-content/uploads/2025/05/23163626/GenAI-in-azienda-1024x576.jpg 1024w, https://img.ai4business.it/wp-content/uploads/2025/05/23163626/GenAI-in-azienda-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2025/05/23163626/GenAI-in-azienda.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

APPROFONDIMENTO
Cerulli (Deloitte): "La GenAI è la nuova intelligenza delle organizzazioni"
23 Mag 2025
di Redazione 
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<img width="536" height="714" src="https://img.ai4business.it/wp-content/uploads/2025/02/26125823/image-106.jpg" class="card-responsive-img fit-img" alt="La trasformazione del marketing in chiave data driven" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2025/02/26125823/image-106.jpg 536w, https://img.ai4business.it/wp-content/uploads/2025/02/26125823/image-106-66x88.jpg 66w, https://img.ai4business.it/wp-content/uploads/2025/02/26125823/image-106-lq.jpg 30w" sizes="(max-width: 536px) 100vw, 536px" data-eio="l" />

LIBRI
La trasformazione del marketing in chiave data driven
26 Feb 2025
di Redazione 
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<img width="768" height="384" src="https://img.ai4business.it/wp-content/uploads/2024/10/28133651/shutterstock_2504692045-assistente-768x384.jpg" class="card-responsive-img fit-img" alt="AI" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2024/10/28133651/shutterstock_2504692045-assistente-768x384.jpg 768w, https://img.ai4business.it/wp-content/uploads/2024/10/28133651/shutterstock_2504692045-assistente-156x78.jpg 156w, https://img.ai4business.it/wp-content/uploads/2024/10/28133651/shutterstock_2504692045-assistente-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2024/10/28133651/shutterstock_2504692045-assistente.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

approfondimento
Digital Asset Management e Product Information Management, qual è il ruolo dell'AI
30 Dic 2024
di Nicola Meneghello
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<img width="768" height="329" src="https://img.ai4business.it/wp-content/uploads/2024/04/17103400/image-14-1-768x329.jpg" class="card-responsive-img fit-img" alt="Lufthansa" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2024/04/17103400/image-14-1-768x329.jpg 768w, https://img.ai4business.it/wp-content/uploads/2024/04/17103400/image-14-1-1280x548.jpg 1280w, https://img.ai4business.it/wp-content/uploads/2024/04/17103400/image-14-1-156x67.jpg 156w, https://img.ai4business.it/wp-content/uploads/2024/04/17103400/image-14-1-1024x439.jpg 1024w, https://img.ai4business.it/wp-content/uploads/2024/04/17103400/image-14-1-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2024/04/17103400/image-14-1.jpg 1440w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

use case
Customer experience, Lufthansa la migliora con l'analisi e il monitoraggio dei trend alimentati dall'AI
17 Apr 2024
di Philipp Dauderstädt e  Alexander Schmidt
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<img width="768" height="436" src="https://img.ai4business.it/wp-content/uploads/2022/08/15141722/AIOps_1-768x436.jpg" class="card-responsive-img fit-img" alt="AI governance" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2022/08/15141722/AIOps_1-768x436.jpg 768w, https://img.ai4business.it/wp-content/uploads/2022/08/15141722/AIOps_1-156x88.jpg 156w, https://img.ai4business.it/wp-content/uploads/2022/08/15141722/AIOps_1-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2022/08/15141722/AIOps_1-300x170.jpg 300w, https://img.ai4business.it/wp-content/uploads/2022/08/15141722/AIOps_1.jpg 940w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Applicazioni
Come l'AI sta trasformando i sistemi informativi aziendali
25 Mag 2023
di Gabriel De Dominicis e  Giovanni Forleo
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