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Osservatorio polimi
Pubblicità digitale, l’AI sta cambiando il mercato

11 Giu 2026
<img width="768" height="512" src="https://img.ai4business.it/wp-content/uploads/2025/04/01161705/shutterstock_2567392091-advertising-768x512.jpg" class="card-responsive-img fit-img" alt="intelligenza artificiale advertising" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2025/04/01161705/shutterstock_2567392091-advertising-768x512.jpg 768w, https://img.ai4business.it/wp-content/uploads/2025/04/01161705/shutterstock_2567392091-advertising-132x88.jpg 132w, https://img.ai4business.it/wp-content/uploads/2025/04/01161705/shutterstock_2567392091-advertising-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2025/04/01161705/shutterstock_2567392091-advertising.jpg 1000w" data-eio="l" />

analisi
Digital advertising e AI: perché il vero cambiamento è organizzativo
27 Mag 2026
di Paolo Ratto
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<img width="768" height="432" src="https://img.ai4business.it/wp-content/uploads/2026/05/image-85-1-768x432.jpg" class="card-responsive-img fit-img" alt="Google" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2026/05/image-85-1-768x432.jpg 768w, https://img.ai4business.it/wp-content/uploads/2026/05/image-85-1-156x88.jpg 156w, https://img.ai4business.it/wp-content/uploads/2026/05/image-85-1-640x360.jpg 640w, https://img.ai4business.it/wp-content/uploads/2026/05/image-85-1-1024x576.jpg 1024w, https://img.ai4business.it/wp-content/uploads/2026/05/image-85-1-1040x585.jpg 1040w, https://img.ai4business.it/wp-content/uploads/2026/05/image-85-1-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2026/05/image-85-1.jpg 1200w" data-eio="l" />

advertising
Google porta la pubblicità nell’era della ricerca
21 Mag 2026
di Pierluigi Sandonnini
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<img width="768" height="455" src="https://img.ai4business.it/wp-content/uploads/2026/05/image-84-768x455.png" class="card-responsive-img fit-img" alt="Google Search AI" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2026/05/image-84-768x455.png 768w, https://img.ai4business.it/wp-content/uploads/2026/05/image-84-148x88.png 148w, https://img.ai4business.it/wp-content/uploads/2026/05/image-84-1024x607.png 1024w, https://img.ai4business.it/wp-content/uploads/2026/05/image-84-lq.png 30w, https://img.ai4business.it/wp-content/uploads/2026/05/image-84.png 1162w" data-eio="l" />

Google I/O 2026
Search cambia pelle: così Google punta su AI e ricavi
20 Mag 2026
di Pierluigi Sandonnini
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<img width="768" height="615" src="https://img.ai4business.it/wp-content/uploads/2026/05/image-18-768x615.jpg" class="card-responsive-img fit-img" alt="Google Remy" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2026/05/image-18-768x615.jpg 768w, https://img.ai4business.it/wp-content/uploads/2026/05/image-18-900x720.jpg 900w, https://img.ai4business.it/wp-content/uploads/2026/05/image-18-1350x1080.jpg 1350w, https://img.ai4business.it/wp-content/uploads/2026/05/image-18-110x88.jpg 110w, https://img.ai4business.it/wp-content/uploads/2026/05/image-18-960x768.jpg 960w, https://img.ai4business.it/wp-content/uploads/2026/05/image-18-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2026/05/image-18.jpg 1402w" data-eio="l" />

anteprima
Google prepara Remy, agente AI che trasforma Gemini in un assistente personale
07 Mag 2026
di Pierluigi Sandonnini
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<img width="768" height="512" src="https://img.ai4business.it/wp-content/uploads/2026/05/shutterstock_2640838417-768x512.jpg" class="card-responsive-img fit-img" alt="google sundar pichai" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2026/05/shutterstock_2640838417-768x512.jpg 768w, https://img.ai4business.it/wp-content/uploads/2026/05/shutterstock_2640838417-132x88.jpg 132w, https://img.ai4business.it/wp-content/uploads/2026/05/shutterstock_2640838417-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2026/05/shutterstock_2640838417.jpg 1000w" data-eio="l" />

scenari
Sundar Pichai e Google: ecco perché dieci anni di scelte nell'AI valgono oggi 4,6 trilioni di dollari
06 Mag 2026
di Fabio Lalli
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<img width="649" height="365" src="https://img.ai4business.it/wp-content/uploads/2024/06/25102149/immagine-che-contiene-carattere-logo-elementi-gr-e1685440268771-edited.jpeg" class="card-responsive-img fit-img" alt="OpenAI crescita" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2024/06/25102149/immagine-che-contiene-carattere-logo-elementi-gr-e1685440268771-edited.jpeg 649w, https://img.ai4business.it/wp-content/uploads/2024/06/25102149/immagine-che-contiene-carattere-logo-elementi-gr-e1685440268771-edited-156x88.jpeg 156w, https://img.ai4business.it/wp-content/uploads/2024/06/25102149/immagine-che-contiene-carattere-logo-elementi-gr-e1685440268771-edited-640x360.jpeg 640w, https://img.ai4business.it/wp-content/uploads/2024/06/25102149/immagine-che-contiene-carattere-logo-elementi-gr-e1685440268771-edited-lq.jpeg 30w" data-eio="l" />

analisi
OpenAI non centra i propri obiettivi ma respinge i dubbi sulla crescita del business
29 Apr 2026
di Giovanni Clericò
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<img width="768" height="512" src="https://img.ai4business.it/wp-content/uploads/2026/04/07133909/image-13-3-768x512.jpg" class="card-responsive-img fit-img" alt="strategia big tech AI" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2026/04/07133909/image-13-3-768x512.jpg 768w, https://img.ai4business.it/wp-content/uploads/2026/04/07133909/image-13-3-1080x720.jpg 1080w, https://img.ai4business.it/wp-content/uploads/2026/04/07133909/image-13-3-132x88.jpg 132w, https://img.ai4business.it/wp-content/uploads/2026/04/07133909/image-13-3-1024x683.jpg 1024w, https://img.ai4business.it/wp-content/uploads/2026/04/07133909/image-13-3-lq.jpg 30w, https://img.ai4business.it/wp-content/uploads/2026/04/07133909/image-13-3.jpg 1536w" data-eio="l" />

analisi
AI, boom di acquisizioni: la partita del secolo è sul controllo della filiera
07 Apr 2026
di Alessandro Longo
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<img width="768" height="432" src="https://img.ai4business.it/wp-content/uploads/2026/01/19182955/image-19-768x432.png" class="card-responsive-img fit-img" alt="Ads ChatGPT" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.ai4business.it/wp-content/uploads/2026/01/19182955/image-19-768x432.png 768w, https://img.ai4business.it/wp-content/uploads/2026/01/19182955/image-19-1280x720.png 1280w, https://img.ai4business.it/wp-content/uploads/2026/01/19182955/image-19-156x88.png 156w, https://img.ai4business.it/wp-content/uploads/2026/01/19182955/image-19-1536x864.png 1536w, https://img.ai4business.it/wp-content/uploads/2026/01/19182955/image-19-640x360.png 640w, https://img.ai4business.it/wp-content/uploads/2026/01/19182955/image-19-1024x576.png 1024w, https://img.ai4business.it/wp-content/uploads/2026/01/19182955/image-19-lq.png 30w, https://img.ai4business.it/wp-content/uploads/2026/01/19182955/image-19.png 1920w" data-eio="l" />

ANALISI
Advertising in ChatGPT: perché OpenAI cambia modello
19 Gen 2026
di Maurizio Carmignani
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